Creative Mornings London – Beeker Northam
I had the pleasure of attending the London chapter of the Creative Mornings series of talks this morning. The speaker was the ever interesting (and wow very pregnant with twins) Beeker Northam from the agency Denstu London. I’ve been following Beeker and her team closely for the last 18 months or so as they as a company are very much aligned with my vision of work environment based on invention (we also have loads of friends in common).
There were a load of interesting references in her talk that I am going to have to follow up on over the next few days and one point in particular she made about the loss of craft in our industry due to the rise of the big idea and outsourcing to cut and shut production houses certainly rang true with me (as did the concept of Cultural Steam).
All in all a great talk. That said it was a bit of an advert for Dentsu and Berg. I was a bit too chicken to ask questions at the end but i’m fascinated by the PR and self promotion ability of these two companies and their friends. I love how they all point to each other all the time and how they knit each others ideas and concepts into their work and the amplification effect that this has. Berg themselves recently published an article about how they use video to communicate their ideas and much of what they said alluded to this.
I believe a video will be made available soon but once again thanks to Beeker, good luck with the babies in the next couple of months and thanks to the creative mornings London team for putting the event on.

